The UK'S must-attend event for businesses creating unforgettable visitor experiences
The Land Leisure and Tourism Show is the UK’s leading event for visitor attractions, holiday parks, experience providers and rural businesses, designed to help operators grow, diversify, and improve profitability.
We bring together innovative suppliers, expert insight and the 2026 trends shaping the sector to give both established businesses and new entrants practical solutions to enhance their offer, overcome operational challenges and build resilient, future-ready businesses.
We look forward to seeing you on the 4 - 5 November 2026 at the NEC Birmingham.
What you'll experience at the Land Leisure & Tourism Show
Be Inspired. Innovate. Learn. Source
BE INSPIRED
An experiential, high-quality onsite experience that will leave you inspired and equipped with ideas and connections to improve your business
INNOVATE
Ideas and advice that you can implement to improve your businesses and deliver real results
LEARN
The first place to discover new suppliers, new products and emerging ideas shaping the future of rural leisure and tourism
SOURCE
Unmatched range of suppliers across leisure, tourism, diversification, and rural enterprise all under one roof
2025 Exhibitors
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Agriconnect Events Calendar
Welcome to the Agriconnect Events Calendar, your go-to resource for staying up to date with the most important agriculture and rural industry events across the UK. Whether you're a farmer, rural business owner, or agribusiness professional, this calendar highlights our key shows, and conferences where you can connect, learn, and grow your network.
Land Leisure & Tourism Show
4 – 5 November 2026
NEC, Birmingham
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The UK's largest event for innovation and growth in the tourism industry
Bringing together holiday parks, attractions, hospitality and rural businesses to drive growth and diversification.
Visit Website
Bringing together holiday parks, attractions, hospitality and rural businesses to drive growth and diversification.
Farm Business Innovation
4 – 5 November 2026
NEC, Birmingham
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The UK's only event dedicated to farm diversification, income growth and rural entrepreneurship.
Visit Website
LAMMA
20 – 21 January 2027
NEC, Birmingham
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The UK’s leading farm machinery and technology show.
Visit Website
CropTec
20 – 21 January 2027
NEC, Birmingham
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Exploring innovation in arable farming, from AI and robotics to crop science.
Visit Website
Low Carbon Agriculture
20 – 21 January 2027
NEC, Birmingham
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Dedicated to low-carbon farming practices, renewable energy and sustainable agriculture.
Visit Website
FAQs
Find answers to the most frequently asked questions about attending the Land Leisure & Tourism Show, including tickets, opening times, seminars and what to expect on the day.
What is the Land Leisure & Tourism Show?
The Land Leisure & Tourism Show is the first-ever event dedicated to connecting the diverse worlds of land, leisure, and tourism industries.
Whether you're a seasoned industry professional or an enthusiast eager to discover the latest trends and innovations, the event offers a unique platform for networking, learning, and inspiration.
Opening Times
Wednesday 4 November 2026
09:00 – 17:00
Thursday 5 November 2026
09:00 – 16:00
Is the show free to attend?
Yes, the Land Leisure & Tourism Show is free to attend.
Are seminars free to attend?
Yes, all seminars are free to attend, and you can attend as many as you’d like.
You can view the 2025 Seminar Agenda here.
Do I need to print my ticket?
We recommend printing your ticket in advance so you can bypass any queues at the ticket desks.
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