Throughout the past 12 months Portman Finance Group have worked with a wide variety of holiday parks, farms and sites to secure funds that spread the cost of everything from accommodation to catering facilities, hot tubs to playgrounds.

As well as working as finance partner to many industry manufacturers, Portman have recently sourced funding for lodges, pods and domes across the UK giving them a unique insight into investment trends within the industry.

“Demand for glamping is back above pre-Covid levels and market forecasts suggest continued growth. Glamping’s 5% share of the holiday let market is likely to grow, but with more and more booking, review and comparison sites the type of investment being made by site owners is key to future revenue”.

“As glamping has become more competitive, customers are now looking for points of difference whether that be a unique or trendy style of accommodation, a themed set-like location, luxury site facilities, or even gourmet meal options. Privacy and a great view are no longer just enough” comments Head of Marketing, Saul Michelson.

“Key investment themes centre around uniqueness and luxury. Creating something different is crucial, whether that’s the accommodation itself, maximising your natural setting or building a memorable experience, not just a row of cabins. In addition, as glamping becomes mainstream an increasing number of customers are less keen to ‘rough-it’, pay attention to accommodation options, family facilities and upgrades.”

Portman Finance Group are both a lender and broker whose expertise includes helping holiday parks and landowners secure the funding they need to expand or boost their business. If finance would help you build your point of difference, reach Portman at https://portmanfinancegroup.co.uk/glamping-pod-cabin-finance/