Here at Pretend to Bee, we craft children’s products which fire the imagination and encourage learning through play...

We believe costumes are universal. All children can wear and play with anything. From their first steps, to nursery, school and beyond, creativity creates confidence and discovery brings development. With a nurtured imagination, a child can do anything.

Our Values:

Authenticity

In our world, toys, costumes and outfits are no-fuss, high-quality, easy-wear, long-lasting and kind to the environment. We’re a close knit team that care for our customers and each other, taking great pride in our craftsmanship, creating products for you to love as much as we do.

Quality

Our made-for-life products are where durability, safety, reliability, comfort and excellence meet. Manufactured to the highest standard, we hand make products that last, products that wash and fit well (essential!), are easy to care for, products with completely unique features and special detailing in premium fabrics and materials.

Imagination

We believe the best way to learn and expand a child’s mind is through immersive play and sparking imagination through connection and collaboration. With our wide variety of creative costumes, outfits, toys and more, curiosity and communication can flourish, encouraging the exploration of new worlds, occupations, characters, animals and cultures.

Responsibility

You can rely on responsibly sourced fabrics, materials and intricate details to ensure safety and consistency. We feel it is our responsibility to nurture the minds and growth of children all over the world, through education, play and diversity.

Fun

Play is at the heart of everything we do. Role-play, learning among friends and building confidence through experimentation is integral to our mission.