Soft Brick

Soft Brick Company, founded in 1987, is a UK-based manufacturer of bespoke indoor play facilities and obstacle courses that are
supplied worldwide.

Soft Brick prides itself on manufacturing high-quality products and since the start we have been gathering the best designers, engineers and manufacturing capability to ensure we provide the highest quality design and specification in the industry.

Our reputation is built on quality and our brand on innovation.

Branded Soft Play

Soft Brick has always been known for its amazing theming ability. This is especially important when it comes to reproducing Intellectual Property (IP), recognised brands and characters in soft play. Incorporating mainstream IP characters into soft play offers instant recognition, enhances the play experience, and attracts more visitors. With the required legal licensing, it provides distinct retail opportunities and acts as a timeless draw for your target customers.

APE-X Agility - Ninja with a difference!

APEX is based on the popular ninja style obstacle equipment, but makes it accessible to a broader range of abilities and ages.

This innovative range of ninja-style obstacle products - with an escape room-style twist - is aimed at being physical, competitive, educational, and most of all fun!

The physical competitive nature of ninja remains, but with an emphasis on route choice, decision making and puzzle solving in order to complete the challenge.

The World of Play range

The company prides itself on manufacturing high-quality products and is known for its unique World of Play range of soft play,
featuring geographical and historical monuments.
Not only are they fun-filled designs, but they feature a level of educational, cognitive play elements and design detail never seen before or since! Over 90% of the activities in the range are new, including light, sound and movement. Want to run the length of Route 66? Climb the Eiffel Tower? Walk through the Taj Mahal? Rebuild Stonehenge? With World of Play, you can - and
much, MUCH more! Our soft play range focuses on our youngest age range, catering for users from babies to pre-walkers. Our soft play structure range – which is still the biggest and best available - fills in the middle core age range of indoor play; the 3-10
year olds.

Not all soft play is the same!