Hospitality technology companies are at the forefront of revolutionising how people experience travel, accommodation, and leisure activities. As the demand for innovative guest services and seamless digital experiences grow, these companies are continually seeking new opportunities to expand their influence and offerings. One promising avenue is investing in holiday parks, a sector that is rich in technological transformation and growth.

Holiday parks, which include caravan parks, campsites, and holiday villages have become increasingly popular as more people seek affordable, family-friendly, and nature-oriented holidays. These parks present a unique opportunity for hospitality technology companies to introduce new solutions that enhance the guest experience while driving business growth.

Why are Holiday Parks in need of hospitality technology?

Efficiency
The holiday park sector is experiencing a surge in popularity, driven by a growing interest in domestic travel and outdoor recreation. However, many parks still rely on outdated systems and manual processes, creating a significant gap that hospitality technology can fill. By introducing advanced technology solutions, such as mobile apps for booking and check-in, contactless payment systems, and smart accommodation features, these technologies can help to modernise holiday parks, making them more efficient.

Guest Experience
Guests today expect seamless, personalized experiences from the moment they book their stay until they check out. Holiday parks offer a unique setting where technology can enhance the guest experience in ways that traditional hotels and resorts cannot. For example, companies can develop Apps that allow guests to customise their stay, book activities, order meals, and access local information—all from their phones. Additionally, implementing smart room controls, Wi-Fi hotspots, and virtual concierge services can elevate the level of comfort and convenience offered to guests, ensuring a memorable, seamless stay.

Sustainability
Many holiday parks are located in rural settings, where sustainability is a key concern. Hospitality technology companies can play a crucial role in helping parks operate more efficiently and sustainably. By investing in energy management systems, smart lighting, and water conservation technologies, companies can help holiday parks to become more sustainable. These improvements not only benefit the environment but also appeal to the growing number of eco-conscious visitors who prioritise sustainability.

How are farmers using hospitality technology?

In a study carried out by NFU Mutual, 34% of farmers are diversifying their land and this figure is rapidly increasing. Farm diversification is when a farm branches out from traditional farming by adding new money-making activities.

One way that farmers are diversifying is to make use of their produce and set up farm shops on their land. For this, the farm shops will require POS systems to take payments and manage stock levels, which is likely to be a new technology that farmers utilise. By setting up POS systems, farmers will increase efficiency and guest experiences to aide customer retention.

Want to learn more about this growing industry?

The Land, Leisure, and Tourism Show is a key opportunity for hospitality technology providers to showcase their products to visitors interested in exploring modern solutions for holiday parks and farmers.

Join over 350 exhibitors to display your technology business! Present your products to 11,000 visitors at this essential event, taking place at The NEC on 6-7 November 2024, to gain insights and inspiration for adopting technology in holiday parks!

For more information or to participate, please email events@agriconnect.com.