As holidaymakers increasingly seek both relaxation and connectivity, the need for reliable broadband in holiday parks has never been more apparent. These parks are evolving into hubs for modern travellers who value both nature and technology. With the increase in the dependency on high-speed internet in daily life, holiday parks represent an untapped market, where partnering with them can unlock boundless growth opportunities for broadband companies.  

Growing demand for Reliable Connectivity in Holiday Parks 

Gone are days when holiday parks were simply a place to unplug. Today’s visitors are more digitally dependent than ever before. Holiday parks are evolving beyond traditional getaway spots and are now having to cater to guests who require reliable connectivity whether it’s streaming their favourite series, staying connected to family and friends via social media, or even catching up on work. While enjoying the fresh air, guests expect seamless, high-speed internet during their stay. For broadband providers this creates an opportunity to deliver solutions to cater to this demand. 

 

Catering to Remote Workers 

With the rise of remote work and digital nomad lifestyle, many professionals are looking for holiday locations that allow them to stay productive while enjoying a change of scenery. Partnering with holiday parks allows broadband providers to cater to this growing demographic by ensuring reliable internet for guests who need to work while on vacation. Providing such solutions not only supports the park’s guests but also positions the company as a leader in enabling remote work flexibility. 

We recently spoke to an owner of a caravan who mentioned ‘we recently got rated a 3-star due to the guest not being able to work from the van as our wifi network was down during their visit.’ 

 

Revenue Generation and New Market Expansion 

Holiday parks, many of which are operating in remote locations, have long struggled with sub-par internet services, which is something which wasn’t seen as a priority, but not anymore. This presents an opportunity to enter a market where demand significantly increases. Offering premium broadband packages not only improves the guest experience but opens new revenue streams for both park and provider.  

 

Guest Satisfaction 

In today’s fast-paced world, reliable internet access is a key factor in guest satisfaction. With guest ratings being a main reason for booking stays, the quality of Wi-Fi connectivity can have a big impact on reviews. According to Wifinity, ‘44% of people surveyed, simply would not return to a holiday park with bad Wi-Fi.’ 

Holiday parks across the country have a chance to aide holiday parks in limiting these issues and enhance guest satisfaction. 

 

Closing the Rural Connectivity Gap 

Many holiday parks are located in rural or semi-rural areas where broadband infrastructure can be poor. By partnering with these parks, broadband companies can contribute to closing the connectivity gap in these regions.  

This partnership opportunity positions broadband providers as key players in enhancing rural connectivity, which aligns with governmental and regional initiatives focused on improving digital infrastructure across the UK. 

Ultimately, the relationship between broadband providers and holiday parks offers mutual benefits that go far beyond simple connectivity. It’s about creating an environment where the guests can enjoy the best of both worlds – the peace of nature alongside the convenience of modern technology.  

 

Where to connect with holiday parks

The Land, Leisure & Tourism Show is a prime opportunity for broadband provider to showcase their services to Holiday Parks owners looking to enhance guest experience and boost business through reliable internet solutions. With the growing demand for high-speed connectivity, installing and upgrading broadband infrastructure is a key step for holiday parks. 

Join over 350 exhibitors and present your broadband services to 11,000 holiday park owners and operators at the UK’s largest leisure and tourism event. The event will be held at the NEC on 6-7 November 2024, providing valuable insights and inspiration for improving connectivity at holiday parks. 

For more information or to participate, please email events@lltshow.com.