For over 10 years the Land Leisure and Tourism show (LLTS) has featured the latest trends, insights and advice for rural businesses, holiday parks, leisure and attractions. Over two days, more than 400 exhibitors and 11,500 visitors come together to make connections, develop knowledge, discover new suppliers, showcase products and increase brand awareness.  

The show offers visitors and exhibitors alike the opportunity to network with likeminded individuals, hoping to arm customers with the ability to become successful in new business innovation, or enhance their current offerings, by sharing Information and ideas through this impressive showcase.  

This year the LLTS is thrilled to be co-locating with the Farm Business Innovation Show. A forum dedicated to inspiring the rural community, encouraging farmers, landowners, agricultural professionals, and industry pioneers to welcome diversification.  

The newly launched Tourism Awards recognise those who are doing outstanding things for industry or offering something innovative. There are 12 new tourism awards joining the show for 2024, for event visitors to enter, including farm diversification, attractions, experiences, hospitality, holiday parks, sustainable businesses and more.   

Top 10 reasons visitors should enter the awards:   

Recognition and Prestige  

Winning or even being shortlisted for an award can significantly boost your reputation within the leisure and tourism industry. It signals to peers, customers, and potential partners that you are a leader in your field.    

Marketing and Promotion   

Award shortlists and wins will be publicised on social media providing free publicity. Being associated with an award can be used in your marketing materials, website, and press releases to attract more business.   

Networking opportunities   

The awards ceremony is an excellent opportunity to network with other professionals, potential clients, and industry leaders. This could lead to new collaborations and partnerships.   

Business Benchmarking    

Awards can serve as a performance assessment, even the process of preparing an award submission can help you evaluate your own business practices and performance.   

Constructive Feedback   

The judging process will provide valuable feedback that can help you identify areas for improvement and growth or give you the positive feedback you needed to reinforce your business strategy.   

Employee Morale and Motivation   

Winning an award can boost morale by recognising the hard work and dedication of your team. Likewise, the prospect of winning an award can motivate employees to strive for excellence and innovate.   

Customer Trust and Loyalty  

Awards improve customer confidence; they can reassure existing and potential customers of your quality and reliability. Customers may feel a stronger connection to award-winning brands, leading to increased loyalty and repeat business.    

Competitive Advantage   

Awards can help you stand out and differentiate you from competitors, providing a unique selling point. Winning an award or bring shortlisted adds a layer of credibility to your services and operations.    

Growth and Development   

An award can help you position your brand as a market leader and attract new business opportunities, it can also make your business more attractive to investors and financial backers if you are wanting to expand.   

Personal Satisfaction   

Winning an award is a professional achievement, it can be personally fulfilling and a testament to your hard work and success in the industry.   

By entering the Tourism Awards, you can leverage these benefits to enhance your business's reputation, grow your network, and achieve new levels of success. Enter the below categories for a chance to stand out!  

 

Tourism Awards 2024:   

Accessible & Inclusive Tourism Award – Recognises tourism businesses that excel in providing an inclusive customer experience, particularly for those with accessibility requirements.   

Sustainable Tourism Award – Recognises tourism businesses who are truly committed to being sustainable, responsible and ethical in how they operate and interact with customers, the wider community and the environment.   

Unsung Hero Award – Recognises an individual working for a tourism business who excels in their role and deserves to be applauded for their work and commitment to the industry.   

New Tourism Business Award – Recognises high-performing new tourism businesses, demonstrating excellent understanding of their market, exceeding the expectations of their customers with clear plans for future development.   

Experience of the Year – Recognises providers of memorable and immersive activities for visitors to participate in.   

Camping &/or Glamping Site of the Year – Recognises camping and glamping sites that provide exceptional guest experiences.   

Small Visitor Attraction of the Year – Recognises small visitor attractions that leave visitors with lasting memories and excel in customer service.   

Large Visitor Attraction of the Year – Recognises large visitor attractions that provide truly memorable visitor experiences and demonstrate excellence across every aspect of the business.   

Holiday Park of the Year – Recognises holiday Parks, sites and villages that provide exceptional guest experiences.  

Food Outlet of the Year – Recognises any food outlet that is providing consistently delicious food and exceptional customer service.   

Farm Diversification of the Year – Recognising a farm business that no longer just operates behind a closed gate. Adding value to your core business will be at the heart of your diversification to help support the longevity and success of the farm in the future.   

Hospitality Team of the Year – Recognises a team working for a tourism business who excels in their role and deserves to be applauded for their work.   

  

Head over to the awards page to enter - https://www.lltshow.com/land-leisure-tourism-awards-2024   

Entries close 30 September!