New initiative will aid farm tourism
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North Yorkshire's first ever county-wide tourism strategy was inextricably linked to the vibrancy of its rural areas and would provide a boost for on-farm visitor attractions.
North Yorkshire Council, a unitary authority which officially came into being this April and spans eight former council areas, has launched the No Place Like North Yorkshire visitor economy campaign.
With tourism worth £1.5 billion to North Yorkshire and supporting 41,200 jobs, councillors claimed the new initiative would create opportunities for farms operating in the tourism sector.
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