Vegan Food Options in the Hospitality and Tourism Sector
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With a wide range of plant-based options now available at many supermarkets and restaurants, adopting a meat-free diet has become much easier and more accessible for the UK population.
The question is, are you including these options within your holiday and leisure offerings?
Statistics from Finder.com show that the number of vegans in the UK has risen by an estimated 1.1 million between 2023 and 2024, bringing the total to approximately 2.5 million (4.7% of the adult population).
Are You Offering Enough Veggie And Vegan Options?
Visiting a theme park or spending a few days away at a holiday park should be exciting for everyone, including those following a vegetarian or vegan diet. However, finding interesting and varied food and drink options whilst away from home can be challenging for those who don’t eat meat or diary.
In recent years, we have seen a massive change in dietary offerings across the hospitality and tourism industry, with venues providing a range of vegan and vegetarian choices for customers. For example, some theme parks now feature vegan hot dogs and burgers, as well as vegan ice creams.
Does your business offer exciting meat-free options, or are you sticking to the basics?
The Future Generation of Meat-Free Consumption
Analysis conducted by Finder.com shows that the largest number of people who are either already following a meat-free diet, or intending to go meat-free, are younger people, in the Millennial and Gen Z category.
6.4 Million People Intend To Adopt A Meat-free Diet In 2024
Estimated number of vegetarians, vegans and pescatarians and those who intend to adopt the diets, 2024
Meat-Free Diet Intentions by Generation, 2024
With the younger generations expecting meat-free options wherever they go, it’s vital that the hospitality and tourism industry satisfies this need.
You’ll find food and beverage suppliers, as well as inspiration and guidance at the Land, Leisure and Tourism Show, 6-7 November.
