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LLT Awards

The Land, Leisure and Tourism Awards acknowledges those who have made exceptional contributions to the industry by implementing innovative practices, ground-breaking new products and providing sustainable opportunities.

The Land, Leisure and Tourism Show is all about innovation and breaking boundaries to help you improve your business, so let's celebrate the new and exciting services and products emerging in the industry.

2024 Land Leisure & Tourism Exhibitor Award Winners

New Product Award 2024

GOLD WINNER

Wibit Sports

wibit

The Wibit WatchLine is a modular, safety-focused product designed to enhance lifeguard visibility and operational efficiency in water parks. Recognising the need for better safety measures, Wibit developed this innovative product, which includes four key components: WatchTopper, WatchSpot, WatchAround, and WatchRaft. These elements work together to provide lifeguards with elevated, 360-degree views for improved monitoring of park activities.

With features like bold red and yellow colour schemes for high visibility, anti-slip surfaces, and shaded canopies, the WatchLine ensures both safety and comfort for lifeguards. It meets TÜV safety standards and is built for durability in aquatic environments.

Stand HP1093

SILVER AWARD

Home Living Luxury

home liv

The Dual Pod Modular Design Glamping Pod, created by Home Living Luxury, is a fully customisable, eco-friendly glamping solution designed to meet diverse client needs. Available in five sizes (ranging from 2.4m x 2.4m to 2.4m x 5.9m), the modular structure allows for various layouts, including cooking areas, bedrooms, washrooms, and living spaces.

Released in 2024, the Dual Pod aims to shape the future of eco-luxury outdoor living by offering a highly sustainable and energy-efficient accommodation solution. Its three-tier insulation system reduces energy consumption, making it both eco-friendly and cost-effective. With its modular adaptability, innovative design, and environmental focus, the Dual Pod Modular Design Glamping Pod sets a new standard for luxury outdoor experiences. 

Stand HP1031

BRONZE AWARD

Attraction Marketing Academy

attraction

The Attraction Marketing Academy is an innovative educational program tailored for smaller leisure attractions such as farm parks, museums, and small zoos. Covering topics like social media, email marketing, digital advertising, and branding, the Academy is designed to equip owners and small marketing teams with actionable strategies to boost their marketing efforts. 

Launched in May 2024, the Academy helps smaller attractions (those receiving fewer than 50,000 annual visitors) showcase themselves more effectively, which benefits both the individual businesses and the wider leisure industry.

What sets the Attraction Marketing Academy apart is its focus on the leisure sector, offering practical, tailored marketing strategies and live expert support. 

Stand FA1340

Sustainability Award 2024

GOLD WINNER

Canopy & Stars

canopy

The Canopy & Stars Consultancy, formed in 2023 through the partnership of Canopy & Stars and Crown & Canopy, provides full consultancy and support to help landowners create sustainable glamping businesses. Canopy & Stars, a leading marketing and booking agent since 2010, connects guests with unique, nature-focused accommodations.

As a B Corp and employee-owned business, they focus on sustainability and positive environmental impact. Their initiatives include working towards Net Zero by 2030, hosting webinars on renewable energy for owners, and offering green grants and carbon calculations to reduce emissions. They also launched a sustainable travel incentive, encouraging guests to use public transport, and have introduced policies to mitigate overtourism in sensitive areas like national parks. 

Stand FM133

SILVER AWARD

Be My Bear

bemybear

Be My Bear is the UK’s leading supplier of premium, sustainable plush toys, implementing eco-friendly practices across production, packaging, and shipping. In 2018, they launched the "Plush for the Planet" range, using 100% recycled polyester (rPET) made from waste materials like plastic bottles and textile waste. Today, over 70% of their plush products are made from sustainable materials, using 70% less energy compared to virgin fibre production. 

Be My Bear has also replaced over 90% of plastic packaging with certified compostable materials and reusable cardboard. 

What sets Be My Bear apart is its position as the first UK company to offer a fully sustainable "make a bear" experience. Their eco-focused plush toys maintain the same high quality as traditional products while reducing carbon emissions and plastic waste. 

Stand FA1352

BRONZE AWARD

Creative Play

creativeplay

Since 1991, Creative Play has designed, manufactured, and installed playground equipment across the UK for schools, parks, and attractions. Committed to sustainability, the company has partnered with Go Green Experts to develop a roadmap for achieving Net Zero carbon emissions by 2045 - five years ahead of government targets. In 2022, Creative Play relocated to a new factory and office space, allowing them to implement key sustainability measures. These include installing 104 solar panels that generate 50% of their electricity needs, motion-sensor lighting, and water-efficient systems. 

Creative Play's future goals include becoming 100% self-sufficient in electricity by 2035, with zero carbon emissions from water waste. Their focus on sustainable materials, energy-efficient manufacturing processes, and continuous investment in green technology sets them apart within the industry. 

Stand FM700

Innovation Award 2024

GOLD WINNER

Pitchup

canopy

In 2024, Pitchup partnered with Purple Goat to conduct a ground-breaking study, which revealed that 44% of disabled UK travellers face accessibility issues, and over half avoid outdoor holidays due to concerns their needs won’t be met. 

Using these insights, Pitchup introduced 13 new accessibility search filters, allowing users to find accommodations with features such as wheelchair-accessible bathrooms, step-free access, and well-lit paths. The platform also launched an Accessibility Hub and photo categories for easier access to information. Since launching in mid-2024, 415 campsites have adopted these filters, with positive feedback from customers praising the ease of finding suitable accommodations. 

Stand HP1002

SILVER AWARD

Core Conservation

bemybear

The MGN Thermorasante AeroGel Superinsulating Lime Plaster is a cutting-edge insulation product designed to improve thermal efficiency without adding significant thickness. Combining traditional Venetian lime plaster with advanced AeroGel technology, it offers exceptional thermal performance, boasting a conductivity of just 0.016 W/mK.

Its versatility allows it to enhance insulation in existing plaster without removing it and fix issues like cold bridging and mould. The plaster is also ideal for listed and historic buildings, meeting conservation standards due to its breathability and flexibility. Its unmatched thermal performance and suitability for heritage sites make it a standout innovation in the industry. 

Stand FM140

BRONZE AWARD

Cinderella

image

The Cinderella Incinerator Toilet is an innovative, eco-friendly, waterless toilet solution developed by Cinderella Eco. It uses incineration technology powered by LPG gas, electricity, or diesel to dispose of waste, leaving only small amounts of bacteria-free ash and emitting only hot air. Cinderella toilets help reduce ecological footprints by eliminating water consumption and waste transportation, making them ideal for environmentally conscious users. 

As pioneers in the incineration toilet market for nearly 30 years, Cinderella stands out for its high-quality, reliable, and safe products, certified for use in the UK and Ireland, and recognised as the safest and most user-friendly in independent tests. 

Stand FM344


 

2023 Land, Leisure and Tourism Award Winners

Sustainability Award

This award celebrates those who are putting sustainability at the forefront of their company, product or service. With this becoming an ever-growing concern, we want to recognise those who have sustainability at the core of their business.

2023 Winner: Mudcontrol

Mudcontrol's product is made from 100% recycled plastic and is fully recyclable at the end of its life.

Andy Woodward of The Tourism Society and Andrew Burton from Pleydell Smithyman commented on the winning product: "This simple but highly functional product ticked all the boxes for the sustainability award. Being both recycled as well as recyclable, this patented and certified product satisfied customer needs at a competitive price."

New Product Award

This award recognises new products launched to push the boundaries, provide a different take on a service or feature, or introduce new and exciting opportunities to the industry.

2023 Winner: E-Pitch

E-Pitch is a fast, effective way to monitor and control power usage, allow guests to pay for what they use, keep track of the environmental impact resulting from power use and encourage guests to use less electricity. Monitor, Educate, Reduce.

Alex Phillimore of The Farming Community Network judged this award and said: "This device is capable of so much, a one stop solution for a range of issue, in particular the environmental credentials with a focus on mentoring co2 is immensely topical, farmers and other business owners alike could benefit form this technology. Affordable, efficient and Innovative."

Craig Osbourne from Unilever also judged this award and stated: "Users aren’t conscious about energy usage and this product will change their mindset and also sights are losing money by having fixed fees for their energy and this will allow them to charge the customer for only the usage they have actually used."

Innovation Award

This award recognises those who’s product or service is a true innovative trend in the Land, Leisure and Tourism industry, and have pushed the boundaries of their business to the next level! 

2023 Winner: GS4U - Ground screws 4 U

STAYGROUNDED¸ stands as a symbol of innovation in the field of siting solutions for the holiday park industry. Its commitment to revolutionising traditional practices is evident through its cutting-edge approach. By collaborating closely with structural engineers, the system has refined the installation of holiday homes, and holiday park facilities/buildings, to be quick, easy, more eco-friendly, and highly cost-effective. The innovative core of STAYGROUNDED is its 100% concrete-free design, a pioneering move that significantly reduces the carbon footprint in the holiday and leisure industry while ushering in a more sustainable era.

Janet Uttley of VisitEngland and Andrew Shirley from CLA commented on the winning product: "This product showed true innovation and met a need for the industry with minimal disruption to the environment."

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